I’m running a one day podcast workshop this August in A4 Sounds. This two part workshop will cover everything you need to create, upload and promote your own podcast. We’ll provide an overview of the history of podcasts, and the current state of the podcast market. You will learn about different podcast hosting and distribution options, how to track downloads and what it takes to get a podcast into iTunes ‘New & Noteworthy’ category.
This workshop is suitable for anyone wishing to create a podcast or improve how their podcasts are created or distributed, and requires no special technical expertise. Whether you already have a podcast you’d like to improve, or are just a keen fan with an idea, this is the workshop for you.
What will the workshop cover
Part one of the day will be an overview of podcasting, covering different ways podcasts are made and distributed, and moving onto all the major monetisation routes – from advertising to Patreon, paid downloads, app purchases and more.
Part two will cover the process of creating a podcast, using free and low cost tools. Participants will work together to record, edit and distribute a podcast. They will learn through hands on practice, how to submit to the most popular podcast directories and apps.
The facilitator will be available after the workshop to answer further questions and technical issues that might pop up with your first attempts at making a show.
Participants to bring along:
- Previously recorded programmes they wish to podcast
OR ideas for a show they’d like to create
- Laptops to follow along with the practical portion of the class
A4 will supply all other necessary equipment & materials.
Breakdown of the day:
1. What is a podcast?
- How this emerging medium is different
- Downloads vs streaming
- How podcasts are ranked, tracked and distributed
2. History of podcasting
- From the development of the podcast in Jan 2001, to the early podcasts, the impact of iTunes, the birth of podcast networks, the entrance of broadcasters, the impact of smartphones and today’s ‘podcast renaissance’.
3. The podcast landscape today
- Variety of programming, listenership, availability, technology, metrics
The growth of podcast networks
4. How to make a podcast
- The cheap way & the right way
- Recording techniques / technology
- Creating graphics / logos
- Website / hosting
- Getting listed iTunes and podcast apps
- Common pitfalls with creation, delivery and promotion
5. Growing listenership / making money
- Leveraging the iTunes store, blogging, reviews and old media
- Advertising, sponsorship, merchandise, syndication, crowdfunding
6. Future of podcasting
- How are podcasts changing
- Location based podcasts, interacting with the audience, life streaming
7. Hands on workshop
- Creating & distributing a podcast from scratch
By the conclusion of the workshop, attendees will have created their own podcast. They’ll be aware of the podcasting landscape, the variety of hosting and distribution solutions available, and how to proceed with regularly producing, releasing and successfully promoting their podcast. Participants will be able to create and host a podcast using easy to maintain and effective techniques and platforms.